Calling All Designers: I Dare You to Come Clean

by 24K Staff

Designers are designers because they share some traits, but on the other side they are different as well. What I find interesting are the similarities and differences based on what country the designer grew up in. In this blog article, I will discuss the similarities and differences of design culture in different countries.

International Design-Related Blog Article

What are design secrets of French designers?

In 1990, Walter Albini, a chairman in Parisian design company, stated that you can sit and talk for hours with a co-worker and still not fully understand the person. Among many other factors, the language barrier is a strong contributor to this. French designers use their non-verbal communication to portray messages that cannot be expressed with words. For example, a feedback report to an employee’s supervisor might include a rubber stamp to say that the idea for the layout or design of an object is approved. French designers will also shake their head for affirmation and nod for negative.

Healthy competition

Designers from France may seem ruthless, but they feel intense competition that is rooted in strong admiration for the work of others. This healthy competition pushes them to do better each day to try and win the approval of the design community.

“In France, designers are not used to discussing their own work a lot in the media as in America.”

It has been said that when a French designer is called for an interview he / she will ask, “In what newspaper?” This is in reference to the idea that French journalists rely on designers to provide commentary on previously-unseen works so that the journalists may write a corresponding article about the designer.


French designers are often seen as conservative and not willing to take on new ideas. Critics oftentimes label them as living in the past and not being daring, but French designers feel that to innovate, they must have something to destroy or put down roots in.

France favors a more established, classic look.

In the United States, young designers are often experimental.

Designers in France would much rather be specialists in niche markets rather than try to be good in too many things. In France, there is a high regard in areas such as woolen and lace knitting.

As a result of design in France, food is seen as an art form with esteemed professionals such as gastronomes and wine cellars specializing in artisanal food trades.

In the US, global economic hardship has hindered creativity in the food world, with a rise in inexpensive foods.

Differences in design culture in the different What


-Designers in France use their non-verbal communication to portray messages that
cannot be expressed with words
-Designers in France would rather be specialists in niche markets
-Healthy design competition
-The main goal in the design industry is for work to be accepted
-French designers are more conservative, designers in the United States are more experimental
-French designers niche may be to produce classic forms
-In the United States, designers focus on developing strong design skills
-French designers are not as liberal as designers in the United States
-French designers view culture as essential to promoting excellence
-In the art world, food is seen as an art form with a high regard of artisans that specialize in the artisanal trade
-The main goal in the design industry in America is to either have a design accepted or not

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